Maruti Cervo Joins the Cheapest Car Battle

Maruti Cervo finally looks all set to become a reality. If sources are to be believed then the company is planning to replace the iconic Maruti 800 and the Maruti Alto. The new Cervo will make its way to the market by the end of Diwali this 2012 and is likely to be equipped with a 660 cc engine.

According to a report by a leading newspaper Economic Times, the Cervo will soon see the light of the day during this Diwali with a price range of 2-2.5 lakh. Adding further fuel to the speculations, a senior official from Maruti Suzuki added that “the work on the car is going on and the company is user car malaysia planning to launch it before Diwali”. However one need not be excited as of now because, there is no guarantee that the Indian variant of the Maruti Cervo will come with same genetics of the one doing rounds in markets like Japan, Malaysia and China where it has already been launched.

From the pictures it is clearly visible that the Maruti Cervo shares its looks from its elder cousin Swift. It has the rectangular air vents in the centre and the circular ones on the sides. While the global variants come with power windows and airbags, the same cannot be said for the Indian market due its entry level positioning.

There are also rumours about the company talking with vendors for the components of the Cervo. If launched, the car will surely revolutionize the auto market in the entry level segment. However the company must ensure that they do not repeat the same mistakes of the Tata Nano.

The Tata Nano was also launched with much fanfare and was tagged as the cheapest car in the whole world but it did nothing to appeal to the people. The Cervo will have to be a quality car and people won’t mind spending the few extra bucks if the car is really worth it.

Safety must not be comprised at any cost and this probably sealed the fate of the Tata Nano. A few fiery issues and that was enough to make the Tata Nano weep. The Cervo will have to be safe at all costs without any issues and not take the people for granted.

The Nano in spite of its huge disappointments is managing to notch up some decent sales. This shows that, clearly there is enough demand for the entry level segment cars. The Cervo is expected to take over from the Alto and the Maruti 800 and will be priced between the two.

Meanwhile on the other hand the Bajaj RE60 has already revealed itself. The car is expected to deliver a whopping mileage of 35kpl with a 200cc engine. The RE60 produces a maximum power of 20 bhp and will seat up to four people. It is also quite practical with a massive boot space of 44 ltr and hits the top speed of 70km. The car will have overall dimension of 2.75metres length and 1.3m width with 3.5m turning circle radius.

Leave a Comment